Case Study: UX and IA Redesign During Global Migration to CMS
Client: General Motors
Agency: MRM Worldwide, Michigan
GM moved all its web properties onto a CMS with the goal of transitioning from individual maintenance of more than 300 sites globally to publishing, editing and modifying content and shopping tools from one central platform.
As part of the migration process GM seized the opportunity for improving and setting standards for the UX globally as well as providing matching experiences on mobile devices.
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Agency: MRM Worldwide, Michigan
GM moved all its web properties onto a CMS with the goal of transitioning from individual maintenance of more than 300 sites globally to publishing, editing and modifying content and shopping tools from one central platform.
As part of the migration process GM seized the opportunity for improving and setting standards for the UX globally as well as providing matching experiences on mobile devices.
(click images below to view large)
Actionable executive analysis summaries were created for:
• Model homepages; • Photo galleries, colors and 360; • Features and specifications; • Accessories; • Awards, ratings and/or reviews; • Model immersive experiences; • Build Your Own experiences; • Vehicle comparisons; • Payment estimators; • Vehicle inventory search tools; • Dealer locator tools; and • Local & national current offers pages. |
Shared content and assets on the CMS platform now populate market-appropriate containers and tools on mobile and standard web for each of GM's brands and in all global regions.